PPC Management
Pay per click (PPC) means internet advertising used on search engines, when user fetch keyword/key-phrase in search engine regarding his/her requirement. And search engine display keyword/key-phrase related website in separate location where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website.
PPC Management part One – Why, Where, What’s
Why PPC – Its business matter, instant traffic, more conversation rate, more ROI etc…
Online business solution enable customers to bind their internal and external businesses more efficiently and flexibly, and to work more closely with suppliers to partners, and to better satisfy the needs and expectations of their customers.
Where PPC – Near potential customer, who share your business, local, global, who is your buyer, who is your long term customer etc…
Identifying potential customers for your business, product or service can be difficult because people demand and requirement are constantly changing, but if you know your target audience you can better learn how to market to them. Sketch out what social class your consumers belong.
What’s PPC – Optimization, keyword/key-phrase optimization, business optimization, goal, content, user friendly, value chain SE Optimization etc…
Optimization is the vital part for pay per click. If your keyword/key-phrases does not optimize then your website should not reach near your real customer and result should be false click. Optimize your keyword/key-phrase with world famous tool which display the fetch time and numbers.
PPC Management part Two – Why not, where not,
Why not PPC – No reason it is always helpful for internet business.
Where not PPC – Except targeted location which would be more harmful for your PPC campaign.
What’s not in PPC – Without optimization of Search engine it would be harmful for your business
